【预订】Business Research Methodology 9783030768560
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/ 2021-09-16
Product Details 基本信息 ISBN-13 书号 9783030768560 Author 作者 Aityan Format 版本 精装 Pages Number 页数 475页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2021-09-16 Language 语种 其它(含多语) Book Contents 内容简介 This book iTroduces TudeTsTo major research processes and mThods used in business research.The research process includes all Teps inThe research projeT beginning fromThe problem formulTion,Through research design, proposal, conduTingThe research, deriving conclusions, wrTing research repoT, and preparing and making preseTTion.The major research mThods include risk assessmeT, TTiTics, sampling, hypThesisTeTing, surveys, and comparTive analysis. T helps TudeTs develop solid knowledge and praTical skills sufficieT for conduTing a research projeT from Ts inTiTion,Through complTion, and delivery.The aThor provides muTiple examples as well asThe queTions and problem
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