【预订】The Strategy Pathfinder - Core Concepts and Live Cases 3
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/ 2017-10-06
/ Wiley
Product Details 基本信息 ISBN-13 书号 9781119311843 Author 作者 Duncan Angwin Format 版本 平装-胶订 Pages Number 页数 472页 Publisher 出版社 Wiley Publication Date 出版日期 2017-10-06 Language 语种 英语 Book Contents 内容简介 A revised and updated edition of a popular strategic management text, The Strategy Pathfinder provides students and executives with an instant guide to the core-concepts and the cutting-edge of strategic management thinking. The micro-cases developed over the previous editions are an invaluable tool in quickly engaging and inspiring students to think strategically. Covering a range of industries and geographies including organizations such as McDonalds, HSBC, Apple and Dell, they explore situations that readers will encounter in their working lives and can be used to spark discussion and debate that builds on or provokes reflections upon a theoretical theme. The structure of the book encourages reader
¥411.00