【预订】Marketing Ethics 9780631214229
美国库房发货,通常付款后3-5周到货!
/ 2008-02-01
Product Details 基本信息 ISBN-13 书号 9780631214229 Author 作者 George Brenkert Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Wiley-Blackwell Publication Date 出版日期 2008-02-01 Language 语种 英语 Book Contents 内容简介 "Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of mar
¥1000
【预订】The Oxford Handbook of Business Ethics 9780199916221
国外库房发货,通常付款后3-5周到货!
/ 2012-04-19
Product Details 基本信息 ISBN-13 书号 9780199916221 Author 作者 Brenkert George G. Format 版本 平装-胶订 Pages Number 页数 746页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2012-04-19 Shipping Weight 商品重量 1204g Language 语种 英语 Book Contents 内容简介 The Oxford Handbook of Business Ethics is a comprehensive treatment of the field of business ethics as seen from a philosophical approach. The volume consists of 24 essays that survey the field of business ethics in a broad and accessible manner, covering all major topics about the relationship between ethical theory and business ethics.
¥492.00
【预订】Marketing Ethics 9780631214236
美国库房发货,通常付款后3-5周到货!
/ 2008-02-01
Product Details 基本信息 ISBN-13 书号 9780631214236 Author 作者 George Brenkert Format 版本 平装-胶订 Pages Number 页数 268页 Publisher 出版社 Wiley-Blackwell Publication Date 出版日期 2008-02-01 Language 语种 英语 Book Contents 内容简介 "Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of mar
¥422.00