【预订】Healthcare Biotechnology: A Practical Guide 978036745227
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Product Details 基本信息 ISBN-13 书号 9780367452278 Author 作者 Dogramatzis Format 版本 平装-胶订 Pages Number 页数 689页 Publisher 出版社 CRC Press Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.2 x 6.1 x 1.3 cm Shipping Weight 商品重量 2090g Language 语种 英语
¥862.00
【预订】Pharmaceutical Marketing 9781574911183
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/ 2001-10-01
Product Details 基本信息 ISBN-13 书号 9781574911183 Author 作者 Dimitris Dogramatzis Format 版本 精装 Pages Number 页数 400页 Publisher 出版社 CRC Press Publication Date 出版日期 2001-10-01 Shipping Weight 商品重量 793g Language 语种 英语 Book Contents 内容简介 Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case st
¥2158