【预订】The Six Disciplines of Agile Marketing - Proven Practice
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/ 2020-09-25
/ Wiley
Product Details 基本信息 ISBN-13 书号 9781119712039 Author 作者 Jim Ewel Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 Wiley Publication Date 出版日期 2020-09-25 Language 语种 英语 Book Contents 内容简介 Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing
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