【预订】Brand Storytelling in the Digital Age 9783030590840
国外库房发货,通常付款后3-5周到货!
/ 2020-11-26
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预订】Creativity in the Imagination Age 9783030986469
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/ 2022-07-08
Product Details 基本信息 ISBN-13 书号 9783030986469 Author 作者 Moin Format 版本 精装 Pages Number 页数 165页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2022-07-08 Language 语种 其它(含多语) Book Contents 内容简介 “Bringing art and science together, as a creative method for innovation and application, has become an essential skill within an increasing number of sectors. This book explores the intersection between complimentary and clashing disciplines in a new and fresh way.” – Professor Jonathan A.J. Wilson, Professor of Brand Strategy & Culture, Regent’s University London, UK “A valuable guide for individuals and organisations highlighting how we can all free our minds up to think in new and exciting ways.” – Emeritus Professor Alan Wilson, Strathclyde Business School, University of Strathclyde, UK In the imagination age, organizations need to harness the power o
¥419.00
【预订】Scaling the Higher Education Pyramid: Academic and Caree
美国库房发货,通常付款后3-5周到货!
/ 2011-10-11
¥477.00
预订 The Anatomy of Citrus Bark 9783659343711
海外仓库发货,通常付款后4-9周到货!
/ 2013-02-13
图书信息 书号: 9783659343711 作者: Khan Moin Ahmad 装帧: 平装-胶订 页数: 52页 出版社: Omnium Gmbh & Co. Kg. 尺寸: 0.9 x 0.6 x 22.8 cm 出版日期: 2013-02-13 重量: 90g 语种: 其它(含多语) 内容简介 The present book has been written primarily to cover the intere
¥652.00
预订 Diagnosis of Broken Rotor Bar in Inverter Fed I... 978365
海外仓库发货,通常付款后4-9周到货!
/ 2015-08-17
图书信息 书号: 9783659771002 作者: Siddiqui Khadim Moin 装帧: 平装-胶订 页数: 92页 出版社: Omnium Gmbh & Co. Kg. 尺寸: 0.9 x 0.6 x 22.8 cm 出版日期: 2015-08-17 重量: 145g 语种: 其它(含多语) 内容简介 This text book is valuable for those researchers and engi
¥573.00