【预订】The Power Of Unpopular: A Guide To Building Your Brand F
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/ 2012-03-05
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Product Details 基本信息 ISBN-13 书号 9781118134665 Author 作者 Erika Napoletano Format 版本 精装 Pages Number 页数 224页 Publication Date 出版日期 2012-03-05 Shipping Weight 商品重量 400g Language 语种 英语 Book Contents 内容简介 Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. It’s time to rethink that mentality, because there are brands playing in the space you want to dominate that have already figured out the inherent power of being unpopular. In The Power of Unpopular, you’ll learn about: How to inject personality into your brand The difference between popular and profitable Why you want to be unpopular How to manage a brand that becomes popular with an unlikely audience Why brand advocacy knows no scales and why your fans don’t care
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