【预订】Cultural Heritage Marketing 9783030002862
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/ 2018-11-07
Product Details 基本信息 ISBN-13 书号 9783030002862 Author 作者 Izabella Parowicz Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-11-07 Language 语种 英语 Book Contents 内容简介 Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.
¥629.00
