【预订】Marketing Higher Education 9780367749194
国外库房发货,通常付款后3-5周到货!
2022-07-15
Product Details 基本信息 ISBN-13 书号 9780367749194 Author 作者 Paul Sergius Koku Format 版本 平装-胶订 Pages Number 页数 206页 Publisher 出版社 Routledge Publication Date 出版日期 2022-07-15 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overar
¥538.00
【预订】Marketing Higher Education 9780367749170
国外库房发货,通常付款后3-5周到货!
/ 2022-07-15
Product Details 基本信息 ISBN-13 书号 9780367749170 Author 作者 Paul Sergius Koku Format 版本 精装 Pages Number 页数 206页 Publisher 出版社 Routledge Publication Date 出版日期 2022-07-15 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它(含多语) Book Contents 内容简介 This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly
¥1817
【预订】Bulletino Della Reale Accademia Medica Di Roma, Volume 2
美国库房发货,通常付款后3-5周到货!
/ 2010-04-03
¥320.00
预订 Seismic Processing and Imaging with Diffractions 97838381
海外仓库发货,通常付款后4-9周到货!
/ 2012-09-10
图书信息 书号: 9783838133119 作者: Dell Sergius 装帧: 平装-胶订 页数: 152页 出版社: Omnium Gmbh & Co. Kg. 尺寸: 0.9 x 0.6 x 22.8 cm 出版日期: 2012-09-10 重量: 1g 语种: 其它(含多语) 内容简介 Reflected and diffracted waves have different nature and role in t
¥790.00