【预订】Innovating in Practice 9783319433783
美国库房发货,通常付款后3-5周到货!
/ 2016-11-21
Product Details 基本信息 ISBN-13 书号 9783319433783 Author 作者 Tiziana Russo-Spena University of Naples Federico II Napl Format 版本 精装 Pages Number 页数 529页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2016-11-21 Shipping Weight 商品重量 979g Language 语种 英语 Book Contents 内容简介 The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation a
¥1470
【预订】Digital Transformation in the Cultural Heritage Sector 9
国外库房发货,通常付款后3-5周到货!
/ 2022-03-26
Product Details 基本信息 ISBN-13 书号 9783030633783 Author 作者 Tiziana Russo Spena Format 版本 平装-胶订 Pages Number 页数 219页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-03-26 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.50 Shipping Weight 商品重量 0.74 Language 语种 其它(含多语) Book Contents 内容简介 This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural he
¥1431