【预订】Trust of Potential Buyers in New Entrepreneurial Venture
国外库房发货，通常付款后3-5周到货！
/ 2009-06-25
Product Details 基本信息 ISBN-13 书号 9783834916730 Author 作者 Gunnar Wiedenfels Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2009-06-25 Product Dimensions 商品尺寸 21 x 14.8 x 1.9 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of trust are becoming increasingly important. This is also the case with young enterprises: Brinkmann, for example, has ascertained that customer loyalty can contribute to success even in the early stages of company development. However, the
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