【预订】Inter-Regional Place Branding 9783319153285
美国库房发货,通常付款后3-5周到货!
/ 2015-04-14
Product Details 基本信息 ISBN-13 书号 9783319153285 Author 作者 Zenker Format 版本 精装 Pages Number 页数 184页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2015-04-14 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.5 cm Shipping Weight 商品重量 462g Language 语种 英语 Book Contents 内容简介 This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiat
¥1431
【预订】Therapie Im Literarischen Text 9783484810327
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/ 2007-09-28
/ 暂无出版社信息
Product Details 基本信息 ISBN-13 书号 9783484810327 Author 作者 Zenker, Markus(作者) Format 版本 精装 Pages Number 页数 434页 Publication Date 出版日期 2007-09-28 Product Dimensions 商品尺寸 9.2 x 6.1 x 1 cm Shipping Weight 商品重量 1760g Language 语种 英语 Book Contents 内容简介 The Swiss author Johann Georg Zimmermann (1728) is widely regarded as a prototype of the physician-cum-writer. The present monograph stems from the research field of literary anthropology. It begins by investigating Zimmermann`s views on human destiny in the contemporary context. Subsequently five sets of issues are addressed as the basis for an analysis of his magum opus ?ber die Einsamkeit (On Loneliness) (1784/85). In an attempt to situate it in the contemporary landscape, the analysis inquires into the literary features of Zimmermann`s oeuvre against the background of the epoch in which it was written.
¥1556
【预订】Der Suez-Kanal Und Seine Commercielle Bedeutung, Besonde
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/ 2012-07-19
/ 暂无出版社信息
¥550.00
【预订】Testautomatisierung Und Testmanagement Mit Dem SAP Solut
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/ 2015-08-05
¥640.00
【预订】The Primary Afferent Neuron: A Survey of Recent Morpho-F
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/ 2011-09-17
/ Springer
¥520.00
【预订】Die Provenzalische Tenzone: Eine Literarhistorische Abha
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/ 2010-03-20
¥141.00
【预订】Inter-Regional Place Branding 9783319382357
美国库房发货,通常付款后3-5周到货!
/ 2016-10-09
Product Details 基本信息 ISBN-13 书号 9783319382357 Author 作者 Sebastian Zenker Copenhagen Business School Frederiksberg Format 版本 平装-胶订 Pages Number 页数 184页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2016-10-09 Shipping Weight 商品重量 365g Language 语种 英语 Book Contents 内容简介 This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate,
¥1560
【预订】Currency Speculation in Fixed Exchange Rate Regimes 9783
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/ 2014-01-21
Product Details 基本信息 ISBN-13 书号 9783658048280 Author 作者 Zenker Format 版本 平装-胶订 Pages Number 页数 133页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2014-01-21 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.3 cm Shipping Weight 商品重量 209g Language 语种 英语 Book Contents 内容简介 Speculative currency crises seem to have become a common and inevitable phenomenon in the international monetary system. Against this background, various approaches have been developed by economists to cover the broad range of situations in which balance-of-payments crises occurred. Anja Zenker provides a comprehensive insight into the body of theoretical and empirical literature about currency speculation in fixed exchange rate regimes. The author discusses different generations of theoretical models and their empirical relevance in recent currency cris
¥501.00